Opton places great importance on the protection of your privacy. This policy explains how we may collect information about you and then use it in order to satisfy your particular needs. It also outlines some of the security measures that we take in order to protect your privacy and gives certain assurances on things that we will not do. Opton is committed to safeguarding your privacy and providing you with a personalised service that meets your needs whilst maintaining your privacy.
Some of the personal information that we hold about you may be sensitive personal data within the meaning of the Data Protection Act 1998. Direct Save will use such personal data only for the specific purpose for which you provided it.
We have developed this policy because we want you to feel confident about the privacy and security of your personal information. Opton is registered under the data protection laws in the United Kingdom and takes all reasonable care to prevent any unauthorised access to your personal information.
What personal information do we collect about you, and when do we collect it?
We may ask you for information to enable us to provide a service to you and we collect this information by telephone, written correspondence or via a website. We may ask you for information including your name, private/business address, contact telephone numbers and email address. We may also ask you for other information that relates to the service you are using or ordering. For example, we may need your credit card number to charge you for certain services.
When you (or someone using your telephone line) make a telephone call or send a fax that uses our telephone network or connect to the world wide web, we keep a record of that call (including the number called) to enable Opton to charge for it. We also receive from other operators information about calls made over our network, where we need that information for connecting and billing purposes.
- If someone abuses or damages the telephone network, for example by making offensive or nuisance calls, we may keep information relating to that abuse.
- We have information about your use of our services (such as the amount of time you spend on-line), which we use to manage our network, and for billing. We may also use this information for marketing products and services but we will give the option to opt out of receiving this material.
- We may ask you from time to time about what use you make of the services we provide, what other services you would like us to provide in the future, and for other information, such as lifestyle data.
- We may also monitor and record our communications with you, including e-mails and phone conversations. Information which we collect may then be used for training purposes, quality assurance, to record details about the products and services you order from us, and in order to meet our legal and regulatory obligations generally.
Disclosure of Personal Information
Other companies in the Opton group may use personal information for any of the purposes set out above. This is limited to companies that are related companies to Opton.
We do not sell mailing lists to third parties for their marketing purposes. Where we have told you in advance, we may disclose certain information to third parties(eg. BT) for purposes solely connected with the provision of our service via their networks.
For how long does Opton keep personal information?
The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.
How can I change the personal information Opton holds about me?
If the information we hold about you is inaccurate, please let us know and we will make the necessary amendments and confirm that these have been made.
How can I manage Opton’s contact with me for marketing purposes?
You may choose not to receive marketing information from Opton and, if you are already receiving such information from us, you can ask us to stop at any time. If you would like Opton not to call or mail you with details of products, services and special offers, please call 0560 3669724.. If you would like to stop unsolicited telemarketing calls from companies (including Opton), please contact the Telephone Preference Service on 0845 0700707 or do this online at www.tpsonline.org.uk and register your telephone number(s). Direct marketing calls should stop after 28 days. If you would like to stop unsolicited direct marketing mailings companies (including Opton), please contact the Mail Preference Service on 0345 034599 or do this online at www.mpsonline.org.uk. Direct marketing mailers should stop or significantly reduce after 3 months. (Remember to re-register if you change your address).
How do we protect your personal information?
We are serious about guarding the security of your personal information and the details of any transactions made. We take appropriate organisational and technical security measures to protect your data against unauthorised disclosure or processing. We use a secure server to store the information you give us when you register or make an order (including your credit card details and your password). Any personal data you send us on-line is securely encrypted.
Please note that your billing account number is a sensitive piece of information, which can be used with your telephone number to find out information about your use of Opton´s services. Please be sure to keep this information safe, and do not share it with others. For access to information such as itemised billing and some business account and ordering services, extra proof of identity and authorisation may be needed.
If you communicate with us via the Internet then we may occasionally use email to contact you about our services and products. Additionally, you can at any time send us an email to
firstname.lastname@example.org to change your preferences.
Our site uses ‘session’ cookies when you register on line with us in order to retain information during the registration process. If you have set your browser to refuse them then the site will not function fully. No sensitive personal information is stored by using cookies and as soon as you exit your browser the cookies are deleted.
Are third party sites covered by this policy?
Other companies which advertise or offer their products or services on our website may also allocate cookies to your PC. The types of cookies they use and how they use the information generated by them will be governed by their own privacy policies and not ours.